SmartDingo Form Tracker can export two very different things: your captured leads as a
spreadsheet-friendly CSV, and your plugin settings as a JSON file for backup or moving to
another site. This page explains what each export contains, how filters affect it, and the caveats
to watch for before you rely on either.
Note Both exports require a paid plan. On the free plan the buttons described here are not
available (there is no Leads page, and the Tools export/import block is disabled).
(Starter)The Export CSV button lives on the SmartDingo Form Tracker → Leads page, just above the
leads table.
The single most important thing to know: CSV export honours whatever filters and search you
currently have applied to the leads table. Whatever set of rows the table is showing (across all
pages, not just the page you’re looking at) is exactly what lands in the file.
The current filter and search values are carried straight through to the export, so:
Note The export always covers all matching rows, ignoring table pagination. You do not
need to page through the table first — filter, then export.
The download is named smartdingo-leads-<date>.csv (for examplesmartdingo-leads-2026-07-15.csv) and is UTF-8 with a byte-order mark so Excel opens accented
characters correctly. One header row, then one row per lead, with these columns:
| Column | What it holds |
|---|---|
| ID | Internal lead ID |
| Date | When the lead was captured |
| Visitor ID | The anonymous visitor identifier |
| Email / Name / Phone | The contact details detected in the submission |
| UTM Source / Medium / Campaign | The campaign values at submission time |
| First UTM Source / Medium / Campaign | The first-touch campaign values for that visitor |
| Referrer Category | e.g. organic search, paid search, direct, referral |
| Landing Page | The first page the visitor arrived on |
| Device Type | Desktop / mobile / tablet |
| Form Name / Form Page | Which form was submitted, and on which page |
| Tracking Data | The full captured tracking payload |
| Contact Data | The full captured contact payload |
The last two columns (Tracking Data and Contact Data) contain the complete raw payloads, so nothing
that was captured is lost even if it isn’t broken out into its own column.
Note Values that begin with
=,+,-, or@are prefixed with a single quote in the
export. This is a deliberate safeguard against spreadsheet formula injection — it’s not corruption,
and the leading quote is easy to strip if you process the file programmatically.
GDPR A leads CSV is a file of personal data (names, emails, phone numbers, behavioural
data). Store it somewhere access-controlled, don’t email it around casually, and delete copies you
no longer need. See GDPR & consent.
(Starter)On the SmartDingo Form Tracker → Tools page, the Export / Import section lets you save your
configuration to a JSON file and restore it later — ideal for backups, or for copying a working
setup from a staging site to production.
Click Export Settings to download smartdingo-settings.json. It contains:
(Pro). On Starter this is written out empty.smartdingo-settings.json.The plugin validates that the file is a genuine SmartDingo settings export before applying anything,
and each value is re-sanitised on import — so a hand-edited or corrupted file is rejected rather than
saved blindly.
Warning Import overwrites your current settings — it is a full replace of the settings
above, not a merge. Export your existing settings first if you might want to roll back.
Two things people expect to travel with settings do not:
This is intentional: enabling capture and choosing a deletion schedule are decisions you should make
deliberately per site, not inherit silently from an imported file.
Note Chart colours are Pro-only in both directions. Exporting from a non-Pro site writes no
colours, and importing a file that contains colours applies them only if the destination site is on
Pro. If colours don’t appear after an import, check the plan first.
Note The settings JSON contains configuration only — never your leads. To move captured
leads, use the CSV export above; the two files serve different purposes.
You’ve spent the budget. You’ve run the campaigns. You deserve to know what actually worked. SmartDingo gives you complete, accurate, first-party attribution for every WordPress form submission. Start today on the forms you already use.
SmartDingo is a WordPress lead tracking plugin built for online marketers and WordPress developers who need accurate, cookieless attribution. It captures UTM parameters, traffic sources, landing pages, and full visitor journeys for every form submission, working seamlessly with Fluent Forms, Gravity Forms, Ninja Forms, WPForms, and other major WordPress form plugins. Whether you’re tracking leads from Google Ads, Meta, LinkedIn, or organic search, SmartDingo connects every lead to the marketing campaign that generated it.