SmartDingo - WordPress Lead Tracking Plugin
Simple pricing. Powerful attribution. Choose what fits your business.
SmartDingo offers three plans, designed to grow with you. From your first form submission to enterprise-grade multi-site attribution. Every plan includes our core tracking engine and works with all major WordPress form plugins.
Plan overview
Free
For anyone
Starter (Most popular)
For freelancers & small businesses
Pro
For agencies & in-house marketing teams
Full feature comparison
Free | Starter | Pro | |
|---|---|---|---|
UTM & Campaign Tracking | |||
UTM Source, Medium, Campaign, Term, Content | ✓ | ✓ | ✓ |
UTM ID | ✗ | ✓ | ✓ |
Google Click ID (gclid) | ✓ | ✓ | ✓ |
Google Ads parameters (gad_source, gbraid, wbraid) | ✗ | ✓ | ✓ |
Facebook Click ID (fbclid) | ✗ | ✓ | ✓ |
Microsoft Click ID (msclkid) | ✗ | ✓ | ✓ |
LinkedIn / TikTok / X Click IDs | ✗ | ✗ | ✓ |
First-touch UTM attribution | ✗ | ✓ | ✓ |
Affiliate / Referral tracking | ✗ | ✗ | ✓ |
Visitor Data | |||
|---|---|---|---|
Landing page & device type | ✓ | ✓ | ✓ |
Visit timestamp & referrer URL | ✓ | ✓ | ✓ |
Referrer categorization (channel recognition) | ✗ | ✓ | ✓ |
Conversion page | ✓ | ✓ | ✓ |
Visited pages tracking | Max 10 | Max 30 | Max 50 |
Visitor type (new / returning) | ✗ | ✓ | ✓ |
Session duration & pages viewed | ✗ | ✗ | ✓ |
Number of visits | ✗ | ✗ | ✓ |
Lead Tracking & Analytics | |||
|---|---|---|---|
Lead database (server-side storage) | ✗ | ✓ | ✓ |
Lead dashboard with charts | ✗ | ✓ | ✓ |
Date range filter on dashboard | ✗ | ✓ | ✓ |
Customizable chart colors | ✗ | ✗ | ✓ |
Widget view toggles (donut / bars) | ✗ | ✗ | ✓ |
CSV export of leads | ✗ | ✓ | ✓ |
Lead retention | ✗ | 12 months | 24 months |
Automatic cleanup (WP-Cron) | ✗ | ✗ | ✓ |
Configuration & Storage | |||
|---|---|---|---|
sessionStorage (per session) | ✓ | ✓ | ✓ |
localStorage (cross-session)h charts | ✗ | ✓ | ✓ |
Form configurations | 1 | 5 | 25 |
Multi-site (WordPress Multisite) | ✗ | ✗ | 3 sites |
Export / import settings | ✗ | ✓ | ✓ |
Form scanner | ✓ | ✓ | ✓ |
Privacy & Security | |||
|---|---|---|---|
WP Consent API integrationge (per session) | ✓ | ✓ | ✓ |
Manual cookie consent mode | ✓ | ✓ | ✓ |
Debug overlay (admins only) | ✓ | ✓ | ✓ |
HMAC token security | ✓ | ✓ | ✓ |
Form Compatibility | |||
|---|---|---|---|
CSS selector field filling (all forms) | ✓ | ✓ | ✓ |
Native AJAX capture (CF7, Gravity, WPForms, Fluent, Elementor, WS Form, Formidable, Ninja) | ✗ | ✓ | ✓ |
Redirect form capture (sendBeacon) | ✗ | ✓ | ✓ |
Support | |||
|---|---|---|---|
WordPress.org forum support | ✓ | ✓ | ✓ |
Email support | ✗ | ✓ | ✓ |
Priority support (SLA) | ✗ | ✗ | ✓ |
Frequently asked questions about pricing
Can I start for free?
Yes. The Free plan is free forever and includes core UTM tracking with no credit card required. Upgrade only when you need more form configurations, a lead database, or advanced attribution features.
Can I switch plans later?
Yes. You can upgrade or downgrade at any time. When you upgrade, you immediately get access to all features in your new plan.
Do you offer annual discounts?
Yes. Choose annual billing to save 25% on Starter (€89/year) or30% on Pro (€249/year).
What happens to my data if I downgrade?
Your lead data remains accessible according to the retention period of your new plan. We recommend exporting any data you want to keep before downgrading.
Is there a refund policy?
If you are not satisfied with the product, we offer a 14-day return policy on your money.
Do you offer agency or volume pricing?
For agencies managing more than 3 sites or needing custom features, please contact us for tailored pricing.
Ready to track every lead?
Start free today, no credit card required. Upgrade when your campaigns are ready.
Stop guessing where your leads come from
You’ve spent the budget. You’ve run the campaigns. You deserve to know what actually worked. SmartDingo gives you complete, accurate, first-party attribution for every WordPress form submission. Start today on the forms you already use.
SmartDingo is a WordPress lead tracking plugin built for online marketers and WordPress developers who need accurate, cookieless attribution. It captures UTM parameters, traffic sources, landing pages, and full visitor journeys for every form submission, working seamlessly with Fluent Forms, Gravity Forms, Ninja Forms, WPForms, and other major WordPress form plugins. Whether you’re tracking leads from Google Ads, Meta, LinkedIn, or organic search, SmartDingo connects every lead to the marketing campaign that generated it.